Positioning: The Battle For Your Mind

“Like motion pictures, the TV picture is really a still picture which changes 30 times a second.”

Key takeaway

TV is just like a collection of frames at 30 frames per second

“The mind has no room for what’s new and different unless it’s related to the old.”

Key takeaway

That is why analogies work because it connects ideas that are already in the mind in new and unique ways

“Never be afraid of conflict either. The crux of a repositioning program is undercutting an existing concept, product, or person.”

Key takeaway

Conflict and tension lead to a great concept, just like Tom Beckman preached!