Contagious: Why Things Catch On

“There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.”

Key takeaway

Have great product, use game theory, have something be exclusive

“One way to generate surprise is by breaking a pattern people have come to expect.”

Key takeaway

Get people talking by going against the norm

“People don’t just care about how they are doing, they care about their performance in relation to others.”

Key takeaway

Humans like to compete, they are selfish and want to know how they are going compared to their peers

“We need to design products and ideas that are frequently triggered by the environment and create new triggers by linking our products and ideas to prevalent cues in that environment. Top of mind leads to tip of tongue.”

Key takeaway

People remember after cues are triggered, trigger more cues and have more cues associated with your product and you will see more growth